Four years building software inside companies like Abanca and Inditex. Now I do the same work for smaller businesses, without the layers — you talk to the person writing the code, and you're using the tool in days to a couple of weeks, depending on scope.
If we can't find something worth building together, I'll tell you straight.
These aren't the only options — they're the flavour of problem I keep running into.
Quote details getting retyped from email into a spreadsheet, then again into invoicing software.
A weekly report that takes four hours because the data lives in three systems that don't talk.
A booking process where someone checks a calendar by hand, replies, then updates a second calendar.
Stock or order numbers that are only correct on the day someone sits down to reconcile them.
If your version looks different, it probably still counts. The common thread is a person doing something a computer should be doing.
You tell me what's frustrating, what's slow, what you wish just worked. I listen. No jargon, no buzzwords.
I'll look over your process, your tools, the workarounds you've invented. I'm not auditing you — I'm just figuring out if software can help.
If I see a custom fix that makes sense, I'll sketch it out in plain language, tell you exactly what it would cost, and how long yours would take.
If I don't see it, we part ways with zero pressure and zero invoice.
No disappearing for months. I build quickly, you test as we go, and I'm reachable the entire time.
A text, a call, an email — you reach the same person who built the thing. We can keep improving it together, or not.
No licensing fees, no lock-in, no “you can only host it with me.” You get the keys.
I build with common, modern tech and document it clearly, so any capable developer can take it over. If you ever want to bring someone else in, I'll help onboard them. I'd rather you stay because the work is good than because leaving is expensive.
No account managers, no handoffs, no twenty other clients. Most projects go from first call to working tool in weeks, not months.
If I can't find something genuinely worth building, I'll say so. My work comes from word of mouth, so a bad project costs me more than it earns.
Otherwise, we should talk.
Book a free 20-minute call →Same engineering,
none of the theatre.
I'm Martin. I've spent the last four years building software inside companies like Abanca and Inditex — the kind of place where three months of meetings happen before anyone writes a line of code, five people sign off, and the tool arrives late and fits nobody.
I do the opposite. You talk to me directly, I build quickly, and you're testing it while it's still being built.
I don't specialise in one industry, because every business has its own particular way of doing things and the interesting part is understanding yours. I ask a lot of questions early. If I can help, I'll tell you exactly what it takes. If I can't, you'll hear that immediately.
Twenty minutes. You describe what's slow or clumsy. I ask questions. You leave either with a rough plan and a price, or with my honest opinion that you don't need me.
Book a free 20-minute call →